Business Administration — Marketing Concentration, BA

Department of Finance & Marketing, College of Business and Economics

88-90 credits

Introduction/What is the Study of Business Administration?

The Business Administration program has been designed to prepare students for leadership roles in business and the community. One program objective is to provide students with the perceptual and analytical skills necessary in making decisions and evaluating policy in business; another is to develop student understanding of the social, economic and regulatory environment of business. The program is designed for students with a variety of career goals, including opportunities with financial institutions, manufacturing and retail firms, service industries and the public sector.

Why Consider a Marketing Concentration in the Business Administration Major? 

Marketing includes a variety of activities relating to product and service planning, pricing, communication and distribution. Many interesting career opportunities await marketing graduates, including product and brand management, advertising, public relations, sales and sales management, marketing research, distribution/traffic management and retail management and merchandising. A strong background in behavioral sciences or computer applications will complement marketing studies.

How to Declare (Admission and Declaration Process):

Pre-major: Students, who have confirmed admission to WWU, are in good academic standing with the University, have completed 45 credits and earned a GPA of 2.5 overall or 2.75 in the foundation courses they have completed, will be granted pre-major status. Pre-majors automatically become full majors upon completion of the minimum requirements.

Full major: Students must have completed the following requirements:

• Confirmed admission to WWU and have 45 credits or be in the CBE Distinguished Scholars program.
• Be in good academic standing with the University and meet one of the following GPA requirements: Either: 1) a minimum GPA of 2.75 in the eight Foundation Courses listed below, including grades from transfer courses and Advanced Placement credit or 2) a cumulative GPA of at least 2.50 in all college-level course work including transfer work.

Provisional major: Major status is granted provisionally to students who are completing their last foundation course(s) and would be eligible for full major status upon successful completion of their current course work.

How to apply: For consideration as a pre-major, provisional major or full major, complete the online application form at: http://cbe.wwu.edu/cbe/students/application.shtml.

Advising tips: 1) Complete MATH 157 and DSCI 205 requirements early; 2) For information regarding the MIS 220 Equivalency Exam see the Department of Decision Sciences website for test-out information: http://cbe.wwu.edu/dsci/mis-testout.shtml.

Grade Requirements

A grade of C- or better is required for a student’s major or minor courses, and supporting courses for majors and minors.