Sep 28, 2024  
2010-2011 Catalog 
    
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2010-2011 Catalog [ARCHIVED CATALOG]

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MKTG 473 - Innovation and Branding

This course explores strategies for effective commercialization of innovation and key concepts in branding. Course will focus on three frameworks for innovation management, and students will discuss and apply these frameworks through several business cases.

Prerequisites & Notes:
MKTG 381 and MKTG 382.

Credits: 4
Grade Mode: L

College of Business and Economics
Finance & Marketing


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