Jan 29, 2023  
2010-2011 Catalog 
2010-2011 Catalog [ARCHIVED CATALOG]

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MBA 532 - Marketing Strategy

Integration of marketing principles with overall objectives of the organization. Concepts and analytical techniques facilitating marketing analysis and the development of strategic plans. Strategy formulation in product planning and development, distribution and promotion, marketing research, and consumer behavior.

Prerequisites & Notes:
MBA 509 or MBA 516

Credits: 4
Grade Mode: L

Coll of Business and Economics
Master of Business Admin

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