MKTG 485 - Applied IMC Using Content Marketing

This course is designed to provide students with an experiential class in Owned & Earned marketing communications and how to integrate them using a coherent IMC plan including creative and media strategies for products, services, and events. Students will use IMC Strategy, Marketing Research (data analytics), Content Marketing (owned media) and Agile Marketing Operations (agile project management) to develop, refine and implement integrated marketing communications for a real-life client in an experiential setting. Repeatable to a maximum of 8 credits, including original course.

Prerequisites & Notes: MKTG 483 and instructor permission.
Credits: 4
Grade Mode: Letter