Feb 14, 2025  
2024-25 Western Washington University Catalog 
    
2024-25 Western Washington University Catalog
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MKTG 471 - Sports Marketing


Application of marketing principles and concepts in the sports industry. Includes sponsorships, branding, promotions, public relations, licensing, and sports consumer research and behavior.

Prerequisites & Notes: Majors Only. MKTG 380.
Credits: 4
Grade Mode: Letter



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