Dec 06, 2022  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 477 - People and Money: Psychology and Behavior Perspective


This course explores the psychological and behavioral perspectives of consumers and their behaviors in the marketplace concerning value, money and pricing. Topics covered are basic evolutionary psychology and behavioral economics, rationality, fairness, loss aversion, reference prices, the meaning of free and pricing strategies.

Prerequisites & Notes: MKTG 381 and MKTG 382.
Credits: 4
Grade Mode: Letter



Add to Portfolio (opens a new window)