MKTG 381 - Fundamentals of Marketing Research

The primary tool for exploring new opportunities in the marketplace. Emphasis will be on how to: 1) specify information needs and design a research study to meet those needs; 2) collect, analyze and use marketing research data to make effective marketing decisions; 3) communicate the research findings and their implications to various publics. This course should be taken concurrently with MKTG 382.

Prerequisites & Notes: Majors Only. MKTG 380; co-requisite MKTG 382.
Credits: 4
Grade Mode: Letter