Business Administration — Marketing Concentration, BA

Requirements

• ❑  ACCT 240 - FINANCIAL ACCOUNTING
• ❑  ACCT 245 - MANAGERIAL ACCOUNTING
• ❑  DSCI 205 - BUSINESS STATISTICS
• ❑  DSCI 305 - APPLIED BUSINESS STATISTICS
• ❑  ECON 206 - INTRODUCTION TO MICROECONOMICS
• ❑  ECON 207 - INTRODUCTION TO MACROECONOMICS
• ❑  ECON 309 - MANAGERIAL ECONOMICS
• ❑  FIN 341 - PRINCIPLES OF FINANCE
• ❑  MATH 157 - CALCULUS WITH APPLICATIONS TO BUSINESS AND ECONOMICS
• ❑  MGMT 271 - LAW AND THE BUSINESS ENVIRONMENT
• ❑  MGMT 311 - INTRODUCTION TO MANAGEMENT AND ORGANIZATIONAL BEHAVIOR
• ❑  MGMT 482 - BUSINESS AND ITS ENVIRONMENT
• ❑  MIS 320 - PRINCIPLES OF MANAGEMENT INFORMATION SYSTEMS
• ❑  MKTG 380 - PRINCIPLES OF MARKETING
• ❑  MKTG 381 - FUNDAMENTALS OF MARKETING RESEARCH
• ❑  MKTG 382 - BUYING BEHAVIOR AND ANALYSIS
• ❑  MKTG 489 - MARKETING MANAGEMENT AND STRATEGY
• ❑  OPS 360 - OPERATIONS MANAGEMENT

• ❑ One course from:

•     MGMT 492 - ENTREPRENEURIAL PROBLEMS
•     MGMT 495 - STRATEGIC MANAGEMENT

• ❑ Four courses from the list below, or other marketing-related course under advisement. Specific information on suggested courses to be taken under advisement is available at the department office and on the department web site:

•     MKTG 471 - SPORTS MARKETING
•     MKTG 473 - New Product Marketing
•     MKTG 474 - MARKETING STRATEGIES FOR SUSTAINABILITY
•     MKTG 480 - MARKETING INTERNSHIP
•     MKTG 481 - ADVANCED MARKETING RESEARCH AND ANALYSIS
•     MKTG 482 - PERSONAL SELLING AND SALES MANAGEMENT
•     MKTG 483 - INTEGRATED MARKETING COMMUNICATIONS
•     MKTG 484 - RETAILING
•     MKTG 486 - INTERNATIONAL MARKETING MANAGEMENT
•     MKTG 487 - NONPROFIT MARKETING
•     MKTG 488 - TOPICS IN MARKETING

• One course substitution outside the MKTG courses listed above may be allowed with advisor and chair approval.

• ❑ Take one Communication Focus (CF) course and a minimum of three writing proficiency points in approved upper-division writing proficiency courses (WP) at WWU with a minimum grade of C-. The CF and WP courses must be taken within CBE and can be completed as part of the above required and elective courses, prior to graduation. Consult the Timetable of Classes for the specific course sections that fulfill the CF and WP requirements.

• ❑ Accounting and Business majors must complete a minimum of 90 credits in areas other than accounting, business administration and economics beyond the principles

University Graduation Requirements

General University Requirements (GURS) 
Writing Proficiency Requirement (WP) 
180 Minimum Total Credits 
60 Minimum Upper Division Credits 
Residency Requirement 
Minimum Grade Requirements 
Final Quarter Requirement