May 29, 2024  
2012-2013 Catalog 
2012-2013 Catalog [ARCHIVED CATALOG]

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MBA 532 - Marketing Strategy

Integration of marketing principles with overall objectives of the organization. Concepts and analytical techniques facilitating marketing analysis and the development of strategic plans. Strategy formulation in product planning and development, distribution and promotion, marketing research, and consumer behavior.

Prerequisites & Notes:
MBA 509 or MBA 516

Credits: 4
Grade Mode: Letter

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