Mar 28, 2024  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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MKTG 382 - Consumer Behavior


Perception, motivation, learning, attitude structure and change, social influences and cultural forces relevant to buyer behavior and decision processes. Implications for marketing planning, analysis and management.

Prerequisites & Notes: Majors Only. MKTG 380; co-requisite MKTG 381.
Credits: 4
Grade Mode: Letter



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