Jul 31, 2021  
2013-2014 Catalog 
2013-2014 Catalog [ARCHIVED CATALOG]

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MKTG 380 - Principles of Marketing

Identification and analysis of relevant opportunities and constraints in consumer and industrial target markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.

Prerequisites & Notes:
Junior status. ACCT 240 or ETEC 216; and ECON 206.

Credits: 4
Grade Mode: Letter

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