Apr 19, 2024  
2010-2011 Catalog 
    
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2010-2011 Catalog [ARCHIVED CATALOG]

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MKTG 489 - Marketing Management and Strategy

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information.

Prerequisites & Notes:
Major restricted, MKTG 381, MKTG 382, and two 400-level MKTG courses (excluding MKTG 480, 490).

Credits: 4
Grade Mode: Letter

College of Business and Economics
Finance & Marketing


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