Apr 24, 2024  
2010-2011 Catalog 
    
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2010-2011 Catalog [ARCHIVED CATALOG]

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MKTG 486 - International Marketing Management

Formulation and implementation of international marketing strategies. Analysis of the contemporary global marketing environment, marketing mix issues and decisions in international markets, global competitive analysis and strategy, organizing for international marketing, current problems and practices in multinational firms.

Prerequisites & Notes:
Major restricted, MKTG 380

Credits: 4
Grade Mode: L

Coll of Business and Economics
Finance & Marketing


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