MKTG 484 - Retailing

Administration and strategic planning in large and small retail firms. Management of retail functions: stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems.

Prerequisites & Notes:
Major restricted, MKTG 381, MKTG 382.

Credits: 4
Grade Mode: L

Coll of Business and Economics
Finance & Marketing