MKTG 481 - Advanced Marketing Research and Analysis

Focuses on advanced questionnaire design, enhancing the validity of survey research, value of information and multivariate analysis of market research data. The course is based around a market research project completed for a real business client.

Prerequisites & Notes:
Major restricted, MKTG 381, MKTG 382, DSCI 305

Credits: 4
Grade Mode: L

Coll of Business and Economics
Finance & Marketing