HNRS 208 - Colloquium in Consumer Psychology

This colloquium explores the fascinating field of consumer psychology, examining how individuals make decisions and how social, cultural, and psychological factors influence consumer behavior. Students will engage with theoretical frameworks, empirical research, and real-world applications to critically analyze human behavior in marketplaces. Key topics include decision-making processes, social influence, consumer identity, branding, advertising, and ethical marketing.

Prerequisites & Notes: Admission to the Honors College.
Credits: 4
Grade Mode: Letter
GUR Attributes: SSC