JOUR 440 - Public Relations Research and Campaigns

Study and practice in research methods, theory, implementation and evaluation of effective programs of communication. Students work in teams to establish a firm theoretical and research-based approach to planning an effective public relations campaign for a community organization.

Prerequisites & Notes: JOUR 330, JOUR 350, JOUR 351 and JOUR 380; major status. May not be taken concurrently with JOUR 407.
Credits: 5
Grade Mode: Letter