MKTG 499 - People and Money: Psychology and Behavior Perspective

This course explores the psychological and behavioral perspectives of consumers and their behaviors in the marketplace concerning value, money and pricing. Topics covered are basic evolutionary psychology and behavioral economics, rationality, fairness, loss aversion, reference prices, the meaning of free and pricing strategies.

Prerequisites & Notes: Major only. MKTG 381 and MKTG 382.
Credits: 4
Grade Mode: Letter