MKTG 489 - Marketing Management and Strategy

Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information.

Prerequisites & Notes: Majors Only; MKTG 381; MKTG 382; and two 400-level marketing courses (excluding MKTG 480 and MKTG 490).
Credits: 4
Grade Mode: Letter