Jan 28, 2025  
2023-2024 Catalog 
    
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2023-2024 Catalog [ARCHIVED CATALOG]

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MKTG 473 - Innovation

This course explores strategies for effective commercialization of innovation and key concepts in branding. Course will focus on three frameworks for innovation management, and students will discuss and apply these frameworks through several business cases.

Prerequisites & Notes: Majors only. MKTG 381 and MKTG 382.
Credits: 4
Grade Mode: Letter


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