MBA 532 - Marketing Strategy

This course is designed to build on your marketing understanding from MBA 509 within the context of business decision-making. Cases and readings will be a primary tool to explore questions from both a marketing and general management perspective. This course balances the “what” of marketing with its application, focusing on segmentation, targeting, and positioning.

Prerequisites & Notes: Admitted graduate student within College of Business and Economics; MBA 509.
Credits: 4
Grade Mode: Letter