MKTG 476 - Digital Marketing

Digital Marketing addresses the various ways that today’s interactive online opportunities impact marketing decisions. Topics include: marketing research through “Big Data” analytics, product co-creation, online distribution channels, dynamic pricing, as well as owned, earned and paid media, Search Engine Optimization (SEO), Pay-Per-Click (PPC) promotion, social media campaigns and others. Both strategies and implementation will be discussed.

Prerequisites & Notes: MKTG 381 and MKTG 382.
Credits: 4
Grade Mode: Letter