JOUR 407 - Public Relations Case Studies

A study of the functions, processes and problems in the practice of public relations, paying particular attention to media relations, public relations theory and critical thinking. Students examine various genres of public relations, as well as exploring how theory, research, strategic objectives and evaluation contribute to successful campaigns. Students learn about creating successful public relations campaigns through critically analyzing case studies of both local companies and national programs and then applying what they learned to create a new proposal or campaign.

Prerequisites & Notes: JOUR 207; JOUR 330; JOUR 380. Major status. May not be taken concurrently with JOUR 440.
Credits: 4
Grade Mode: Letter