Sep 08, 2024  
2022-2023 Catalog 
    
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2022-2023 Catalog [ARCHIVED CATALOG]

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MKTG 475 - Brand Management

Analysis of brand strategies and concepts such as brand identity, brand equity, and the branding process.

Prerequisites & Notes: MKTG 380, MKTG 381, MKTG 382
Credits: 4
Grade Mode: Letter


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