MKTG 484 - Retailing

Administration and strategic planning in large and small retail firms. Management of retail functions: stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems.

Prerequisites & Notes: Majors Only. MKTG 381, MKTG 382.
Credits: 4
Grade Mode: Letter