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Sep 08, 2024
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MKTG 484 - Retailing Administration and strategic planning in large and small retail firms. Management of retail functions: stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems.
Prerequisites & Notes: Majors Only. MKTG 381, MKTG 382. Credits: 4 Grade Mode: Letter
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