MKTG 474 - Marketing Strategies for Sustainability

This course will provide students with the skills for developing and marketing a sustainable product. It will cover key concepts and tools related to marketing mix decisions, such as product design-for-environment, pricing based on full cost accounting, greening of the supply chain, and life cycle impact assessment. Strategies for reducing the environmental impacts of products and services will be emphasized.

Prerequisites & Notes: Majors only. MKTG 381 and MKTG 382.
Credits: 4
Grade Mode: Letter