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Sep 08, 2024
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MKTG 381 - Fundamentals of Marketing Research The primary tool for exploring new opportunities in the marketplace. Emphasis will be on how to: 1) specify information needs and design a research study to meet those needs; 2) collect, analyze and use marketing research data to make effective marketing decisions; 3) communicate the research findings and their implications to various publics. This course should be taken concurrently with MKTG 382.
Prerequisites & Notes: Majors Only. MKTG 380; co-requisite MKTG 382. Credits: 4 Grade Mode: Letter
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