MBA 509 - Marketing Management

The course discusses how to leverage marketing tools and emerging technologies in the creation, delivery, and capture of marketplace value. Across business contexts including B2C, B2B, products versus services, global versus domestic markets, small/medium/large organizations, for-profit versus social enterprises, the course builds the fundamental skills involved in analyzing market challenges and opportunities and making decisions for the formulation and implementation of successful and sustainable marketing programs.

Prerequisites & Notes: Admitted graduate student within College of Business and Economics.
Credits: 4
Grade Mode: Letter