May 21, 2024  
2022-2023 Catalog 
    
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2022-2023 Catalog [ARCHIVED CATALOG]

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JOUR 330 - Principles of Public Relations

Methods, tools and media used in planning and developing strategic public relations programs for all organizations. Practicing research methods, writing news releases, understanding effective communications strategies and integrated marketing communications, analyzing case studies, exploring relations with the press and developing creative public relations campaigns.

Prerequisites & Notes: JOUR 207 or ENG 101 or permission of instructor.
Credits: 4
Grade Mode: Letter


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