Apr 20, 2024  
2019-2020 Catalog 
    
Catalog Navigation
  Catalog Home
  University Academic Policies
  Programs of Study
  Course Descriptions
  Departments/Programs
  General University Requirements
  Archived Catalogs
  University Graduation Requirements
  Enrollment and Student Services
  Registration
  College of Business and Economics
  College of Fine and Performing Arts
  College of Humanities and Social Sciences
  College of Science and Engineering
  Fairhaven College of Interdisciplinary Studies
  Graduate School
  Huxley College of the Environment
  University Interdisciplinary Programs
  Western Libraries
  Woodring College of Education
  Outreach and Continuing Education
  All-University Programs
  Appendices
  My Portfolio
HELP
2019-2020 Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 382 - Buying Behavior and Analysis

Perception, motivation, learning, attitude structure and change, social influences and cultural forces relevant to buyer behavior and decision processes. Implications for marketing planning, analysis and management.

Prerequisites & Notes: Majors Only. MKTG 380; co-requisite MKTG 381.
Credits: 4
Grade Mode: Letter


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)