Mar 28, 2024  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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MKTG 380 - Principles of Marketing


Identification and analysis of relevant opportunities and constraints in consumer and industrial target markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.

Prerequisites & Notes: Junior status. ACCT 240; and ECON 206 or HNRS 209.
Credits: 4
Grade Mode: Letter



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