Mar 29, 2024  
2013-2014 Catalog 
    
2013-2014 Catalog [ARCHIVED CATALOG]

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MKTG 486 - International Marketing Management


Formulation and implementation of international marketing strategies. Analysis of the contemporary global marketing environment, marketing mix issues and decisions in international markets, global competitive analysis and strategy, organizing for international marketing, current problems and practices in multinational firms.

Prerequisites & Notes:
Majors Only. MKTG 380

Credits: 4
Grade Mode: Letter





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